Entry for 2015 D&AD New Blood Awards
"Use the power of type to create a new visual language for film advertising."
"Create a new visual language for film advertising. One that relies on and relishes words, instead of falling back on the usual photographic imagery.
Take a director of your choice and use the power of type to promote a retrospective screening of their films.
Film tells us stories, transports us and stirs our emotions. And so can type. Show that without images, type alone can create an equally, if not more compelling visual expression of your chosen director’s films. One that’s difficult to ignore and will inspire people to go and see them. Create something that makes film fans, old and new, not want to miss this event."
